Rapid7在不妥协的情况下实现云中的创新

Challenge

In 2016, 随着娱乐媒体行业的迅速变化, 发现号的领导层意识到他们需要与时俱进. 但他们也看到了成长和创新的机会. Their overarching mission was to facilitate the rapid development of new content and amplify when, where, 以及他们如何向消费者提供内容. 

Solution

本案例研究考察了Discovery, Inc. 把这个转折点看作是一个机会, 他们做了什么使自己在竞争中脱颖而出, and how, with the partnership of Rapid7 InsightCloudSec 他们演变成了行业的破坏者.

Companies that offer cloud-based streaming for media and entertainment content are now ubiquitous. Between Netflix, Hulu, Amazon Prime Video, and AppleTV, 我们最喜欢的节目和电影是可以访问的, available, abundant, and affordable. But that wasn’t always the case. 如果我们把时间倒回到10年前，这个行业就会有很大的不同. 媒体和娱乐行业的流媒体服务开始蓬勃发展, 但传统的有线电视网络产品主导了这个行业. 

A Shift in Thinking 

通过首席执行官David Zaslav的领导和远见, Discovery embarked upon an 18-month journey to transform itself into a cloud-first company. 虽然解决办法很直接，但绝不简单. The enterprise was smaller in 2016, 但它仍然是一个庞大而复杂的企业，有许多不同的实体. Discovery realized almost immediately that they needed to approach their transformation strategically. To become cloud-first, 他们需要建立自己的云战略, 对他们的业务部门做出承诺, 并确保他们能够履行这些承诺.

发现领导要求IT团队领导转换. 而不是管理每个业务单元的细节, 团队选择在战略层面监督治理. The shift away from being actively involved in daily decisions in favor of strategic leadership is a challenge for many traditional IT teams that are perhaps still building the railroad but no longer driving the train. Discovery IT团队转向执行和遵从, enablement and amplification, and strategy and planning. The shift away from undifferentiated heavy lifting and toward being a technology enabler and strategic partner proved to be extremely powerful for the team and the enterprise at large. 

Keeping Options Open

Discovery知道多云是不可避免的. They built their strategy, people, processes, and systems with the expectation that they would be:

• 通过并购获取新的云; 
• providing access to best-in-class services from the cloud service providers of their choice, 
• 构建多云弹性，以及 
• and avoiding vendor lock-in.

Trying to move from a single-cloud strategy into a multi-cloud strategy required a sound foundation to avoid financial and logistical inefficiencies. 

Selecting the Right Tools

The IT team selected InsightCloudSec to facilitate the strategic shift toward technology enablement. InsightCloudSec’s innate ability to support multiple cloud service providers offered Discovery reassurance that their diverse business units could have the freedom to use the tools of their choice without creating chaos at the enterprise level. InsightCloudSec compliance packs enforced Discovery’s policies from a top-down approach while offering business units a refreshing level of autonomy and freedom. 

发现号想要驾驭敏捷性的欲望, speed, and self-service nature of the public cloud without sacrificing their best practices, security, 合规要求从一开始就全面执行政策. While their developers were disciplined and built their products to have good availability and support compliance and auditing, they found that having well-defined standards allowed them to quickly find and initiate remediation for any exceptions. 

As a trusted partner, InsightCloudSec让Discovery得以利用敏捷性, speed, and self-service nature of the public cloud while ensuring that the business units upheld the policies for security, compliance, and governance.

Asking the Right Questions

探索领导力挑战自己，提出尖锐的问题. 在他们云之旅的最开始, Discovery contemplated the state of the entertainment media industry and asked why broadcast television used on-premises solutions almost exclusively. 必须有人打下基础，推动行业向前发展. 为了获得丰厚的报酬，探索冒着未知的风险, and they know they must continue to do so to remain relevant in the ever-changing media landscape. InsightCloudSec was a match for Discovery’s enterprise mindset of forward-thinking and innovation.

十大赌博正规信誉网址

探索频道已经成为一家领先的以消费者为中心、以内容为先的公司. They have built and nurtured their base of superfans through technology reinvention and transformation. Discovery is one of the few media companies running all of their offerings from the public cloud as well as hosting these new interactive consumer platforms. As an organization, 他们鼓励开发者跳出思维定式, test ideas, 并利用云服务提供商提供的许多服务.

Their cloud footprint encompasses over 240 environments spread across several cloud service providers and contains more than 7,000个计算实例和超过44 pb的数据. 

Discovery对InsightCloudSec的使用在过去一年中持续增长. There are more business units, 包括InfoSec和MotorTrend团队, that are now using InsightCloudSec. 他们通过InsightCloudSec的机器人工厂实现了自动化, which has enabled them to take corrective action to resolve routine issues and notify the right people of issues requiring elevation. 

Discovery embraced their transformation from a “command and control” posture to “trust, but verify.” They gave their developers the power to innovate rapidly and build products that satiate the consumers’ constant appetite for content while remaining secure and compliant. 

Scripps Networks Interactive

In 2018, 探索频道收购了Scripps Networks Interactive, which owned the Food Network, HGTV, the Travel Channel, and several international assets. Discovery’s ability to scale rapidly to accommodate these new components was due to the flexibility of being a cloud-first company. The acquisition would have taken much longer outside the cloud because they would have had to integrate another entity’s hardware and infrastructure requirements into theirs. 收购Scripps Networks Interactive后不到12个月, 发现号取得了一项安全保障, collaboration, corporate, 和销售系统，以支持他们的业务需求. At the same time, they were able to deliver numerous industry-first solutions related to cloud media processing and playout and technology operations.

Food Network Kitchen

Food Network Kitchen is one of Discovery’s consumer apps that was made possible by becoming a cloud-first enterprise. 食品网络厨房订阅提供实时、互动的烹饪课程. 《十大赌博正规信誉网址》将“情节”的概念转变为“事件”.该服务还提供800门按需课程, 3,000 instructional videos, and grocery and equipment delivery. The video programming features recognizable talent and star chefs like Martha Stewart and Bobby Flay. This subscription service epitomizes Discovery’s mission to provide consumers with a revolutionary experience, 这一切都是通过使用云服务实现的.

MotorTrend

MotorTrend Group汇集了Discovery的海量数字资源, direct-to-consumer, social, 和现场活动组合集中在汽车行业. It includes the world’s only streaming video-on-demand service dedicated entirely to automotive content. The company’s approach to such highly targeted, informative content has proven successful. 他们有50万订户，每月内容浏览量超过20亿.